Rex Ma 馬維業

Digital Branding Advisor 

數字品牌顧問

President APCIA,

Sr Fellow HKITDA,

Fellow Member HKCS,

Visiting Scholar HKCHC

Arbitrator, APIAC

 

我的哲學 My Philosophy

A guy won't say give up easily. It's the journey about from the worst change to be the good.

不會輕易放棄的人。一段由最劣轉化到最好的旅程。

 

研究範畴 Research Areas 

Cross-industry cultural & digital branding development, creative industries, brand IP marketing/public relations

跨產業文創品牌數碼價值鏈發展,文創產業,品牌IP營銷公關

My Career 本人職務 ...

Business Focused Services 商業服務

Co-Founder & Managing Director, iGen6

越世代集團聯合創辦人暨董事總經理

 

 

Advisory Services 顧問服務

Professional Advisor, Greatland Research Institute 

廣東大地城市建設與房地産研究院 專家顧問

Advisor, Association of Small and Medium Enterprise in the Guangdong-Hong Kong-Macao Greater Bay Area

粵港澳大灣區中小企業商會 顧問

Advisor, Youth Innovation Centre of Guangdong-Hong Kong-Macao Greater Bay Area

粵港澳大灣區青年創新中心 顧問

Advisor, Cultural & Creative Industries, China Innovation South IP Institute 

國新南方知識產權研究所 文化創意產業顧問

Advisor,Guangzhou Nansha District Enterprise and Enterpriser Confederation (2019-22)

广州市南沙区企业和企业家联合会 專家顧問 (2019-22)

 

 

Academic Services 教育崗位

Advisor & Visiting Scholar, Faculty of Business, Hong Kong Chu Hai College 

香港珠海學院商學院 顧問 暨 訪問學者

Part-time Lecturer, School of Communication, The Hang Seng University of Hong Kong

香港恆生大學傳播學院 講師

Industrial Fellow, Interdisplincary Program Office, Hong Kong University of Science and Technology

香港科技大學跨學科課程辦事處 行業導師

 

 

Leadership 領導角色

President (2019-23), Asia Pacific Creativity Industries Association

亞太文化創意產業總會 會長 (2019-23)

Honorary Secretary, Hong Kong Federation of Design and Creative Industries (2019-2021)

香港設計及創意產業總會 名譽秘書 (2019-2021)

Council Member, Hong Kong Innovative Technology Development Association (2019-2024)

香港創科發展協會 理事會成員 (2019-2024)

Vice President, Cyberport Start-Up Alumni Association

香港數碼港創業學會 副會長 (2019-2021)

 

 

Past experiences 過往經驗

Advisory Committee, Design, Marketing & Licensing Services, HKTDC (2013-17)

香港貿發局「設計,市場推廣及授權行業」(2013-17) 顧問諮詢委員會成員

Advisor, SME advisory committee, China Lighting & Power Holding (2015-2021)

中華電力「中小企業諮詢協會」顧問 (2015-2021)

Hon. Digital Advisor, HKPRPA (2014-17)

香港公共關係人員專業協會榮譽數碼傳播顧問 (2014-17)

 
 
Our Regional Sharing(Asia Pacific)
Our Regional Sharing(Greater China)
 
Our Regional Sharing(Hong Kong Trade Development Council)
 
Our Regional Sharing(CUHK)
Our cross-industries workshops
(Electronics Industry)
 
Our cross-industries workshops
(Education Field)
 
Our Projects
Tech Startup Biz Advisory Unit
Smart Estates Consulting
 
Official Brand Licensing Agent,Old Master Q(2011-2016)
 
Service Provider,Bruce Lee Museum Digital App & Ebook(2013-18)
Official O2O PR, Tencent WeChatPay@HK station(2015)
Committee member, Corporate Volunteering(2016)
 
Digital Transformation Expertise
 
My Profession :
A Digi-Marcom Innovator
for online branding
& smart communities 
  • Completed the Victoria Harbour Race from Kowloon - Hong Kong (1.5 km) in the year of 2013, 2015, 2016, 2017, 2018
  • Completed the Cycling Island of Taiwan (912 km) in 9 days in the year of 2012. 
  • Past President, Lion Club of Hong Kong (Pacific);
  • Senator, Junior Chamber International;
  • Speaker of 'Creative, Culture and Digitalization' series in Beijing, Shanghai, Suzhou, Taichong, Xiaoxing, Guangzhou, Shenzhen, Taiwan, Hong Kong and Macao.
  • Founder & Managing Director, iGen6 
  • Ex-Oracle regional enterprise consulting lead

My CV :

Rex Ma CV 

Rex, Co—Founder of iGen6 (http://iGen6.com): A Digi-Marcom innovator for online branding & smart communities, oversees the group’s strategic roadmap and planning of overall business development. Established in 2010, iGen6 has been formed to enable the clients’ business growth and promotion needs through Innovation Management & Digi-Marcom best practices such as O2O branding platform services, Digital PR & Marketing as well as Smart Estate project development.

Rex has established a huge and solid social network as well as people connection. He serves the community in the following leading roles currently, such as:

  • President, Asia Pacific Creative Industries Association (2019-23)
  • Chairperson, the 3rd Hong Kong Creative and Cultural Industries Award cum Forum 2018
  • Vice President, Cyberport Startup Alumni Association (2019-21)
  • Honorary Secretary, Hong Kong Federation of Design & Creative Industries Association (2019-21)
  • Council Member, Hong Kong Innovative Technology Development Association (2019-22)
  • Advisor, Association of Small and Medium Enterprise in the Guangdong-Hong Kong-Macao Greater Bay Area
  • Advisor, Youth Innovation Centre of Guangdong-Hong Kong-Macao Greater Bay Area
  • Advisor, Guangzhou Nansha District Enterprise and Enterpriser Confederation 
  • Advisor, Faculty of Business, Chu Hai College of High Education
  • Lecturer, School of Communication, The Hang Seng University of Hong Kong 
  • Industrial Fellow, Interdisciplinary Program Office, Hong Kong University of Science & Technology

In the past, Rex had also been

  • Member, Design, Marketing & Licensing Services Advisory Committee, Hong Kong Trade Development Council (2013-17)
  • Advisor, SME Consultative Committee, China Lighting & Power Holding (2015-21)
  • Corporate Communication & PR Director, Hong Kong Computer Society Foundation 
  • Hon. Digital Advisor, Hong Kong Public Relations Professional Association (2014-18)
  • Executive Director (External Affairs), Innovative Entrepreneur Association. (4 years)
  • External Examiner, Multimedia & Internet Technology Programme of Vocational Training Council (4 years)
  • Co-Chairperson, Innovation & Entrepreneurship Club, Hong Kong Computer Society
  • Chairperson, ICT Committee of Lions Clubs International 303, Hong Kong & Macao, China (3 years)
  • Subcommittee member - Promotion, Corporate Volunteering, HKSAR Social Welfare Department
  • Past President (2011-12), Lions Clubs of Hong Kong (Pacific)
  • Senator, Junior Chamber International
  • Speakers in other professional associations e.g. Hong Kong Institute of Certified Professional Accountants, Hong Kong Society for China Accountants & Auditors, and Hong Kong Computer Society, etc.

Prior to co-founding iGen6, Rex was the Principal Solution Consultant and Solution Architect for Oracle Corp., the Global 500 Corporation’s Hong Kong branch of the Greater China Region and provided his enterprise solution consulting (ERP, SCM, CRM, EAM, HCM) advice for conglomerates, Government as well as State Owned enterprises for 11 years in Asia Pacific Region. Prior to Oracle, Rex was working as business consultant, R&D programmer in UK-based and Singapore based technology companies for more than 15 years.

Rex earned his Master of Information Technology Management Degree from Macquarie Graduate School of Management (MGSM), Australia. Meanwhile, he was accredited as Certified Social Marketing Associate, e-Marketing Association from US.

 

 

馬維業先生介紹

馬維業現任越世代(iGen6)集團聯合創辦人暨董事總經理、亞太文化創意產業總會會長(2019-2023)。畢業于電腦系的馬維業在步入文化創意產業之前,於全球及區域供應鏈行業深耕了11年,曾擔任世界五百強公司甲骨文(Oracle)的亞太區首席顧問經理。2010年他成立了越世代(iGen6)數碼及市務傳訊有限公司,從供應鏈到文化創意產業馬維業看到了21世紀初互聯網飛速發展帶來的巨大機遇。

十年間,馬維業專注於品牌IP授權及數碼轉型,領導公司和業界結合營銷公關創新,數碼媒體方案及文創授權經驗,為客戶提供跨界產學研綜合服務增值。他曾參與了多個著名品牌的運營工作,例如漫畫人物老夫子授權專案 (2012-2016)、李小龍博物館數位化製作 (2013-2021)、亞洲區梵高授權合作以及各類政府論壇與企業品牌旗艦項目等。

近年來文化創意產業已從線下轉至線上,互聯網搭配多個新興技術,給了文創產業更多的啟發和可能的發展路徑,例如,以往數位化的供應鏈及客戶關係管理體系直到如今的元宇宙體驗及大數據分析等。期望成為領先的創新及數碼市務傳訊團隊,為我們的持份者建立文創品牌協同及為智慧城市締造價值。

馬先生曾入選全球著名矽谷雜誌《Red Herring》(紅鯡魚獎項)『2015亞洲100強』, 另于同年曾獲首屆GS1 Hong Kong頒發「香港物聯網大獎 (Internet of Things Award)」優異獎項及數碼港創意微型基金(CCMF)及培育公司(CIP)資格.

馬維業先生現任為: 

  • 亞太文化創意產業總會 會長 (2019-23)
  • 第三屆香港文化創意產業大獎 2018 暨 香港文化創意產業論壇 大會主席
  • 數碼港創業學會 副會長 (2019-21)
  • 香港設計及創意產業總會 名譽秘書 (2019-21)
  • 香港創新科技發展協會 理事 (2019-22)
  • 粵港澳大灣區中小企業商會 顧問
  • 粵港澳大灣區青年創新中心 顧問
  • 广州市南沙区企业和企业家联合会 專家顧問
  • 香港珠海學院商學院顧問暨訪問學者
  • 香港恆生大學傳播學院講師
  • 香港科技大學跨學科課程事務處「行業導師」

另曾任

  • 香港貿易發展局 「設計,市場推廣及專利授權行業」顧問諮詢委員會成員(2013-2017), 
  • 中華電力「中小企業諮詢協會」顧問 (2015-21)
  • 香港社會福利署「工商機構義務工作推廣小組」委員 
  • 香港電腦學會基金「企業傳訊及公關總監」(2016-2018)
  • 香港公關人員專業協會「義務數碼傳訊科技顧問」(2014-2018), 
  • 香港創意創業會 外務總監 (2010-2014),
  • 香港電腦學會「創新創業智庫」原聯合主席,
  • 香港職業訓練局「資訊科技學科」 校外課程委員,
  • 國際獅子總會中國港澳303區 原資訊科技委員會主席 (2012-2015) 及
  • 曾任利豐PMD 學院, 香港貿易發展局,香港生產力局, 香港青年廣場, 國際青年商會, 香港青年協會, 香港菁英會及社聯培訓學院等專業課程講師。

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